Insightflow
Co-Founder, UX Researcher & Product Manager
09/2023 - Present
What is it?
Insightflow is a human-centered, AI research analysis SaaS platform.
Who is it for?
Qualitative UX researchers and product designers in software companies.
What is its value proposition?
Insightflow helps target customers save time from manual research analysis and empowers them to share impactful research findings with stakeholders.
Research
Research Objectives
Identify our primary target user groups.
Understand their workflows for conducting qualitative user research.
Dive into their biggest pain points when analyzing and sharing qualitative user research, and how they have tried to solve them.
Research Method
1 on1 user Interviews, 30-45 minutes, virtual
Research Participants
Target Users: 20 Qualitative UX Researchers, 20 product designers who conduct interviews
Recruitment Channel
LinkedIn, existing networks, UX online community, UX research conferences
Research Insights
User Journey Maps (before using Insightflow)
Design
User Flow
Ideation
Iteration
Final Design
User Journey Maps (after using Insightflow)
We streamline the user interview analysis from 2 weeks to less than 1 hour!
Users shift their focus from time-consuming manual tasks to focusing on generating valuable insights and recommendations.
Product Development
Feature Prioritization
Product Roadmap
Current Progress
Developed our first version of MVP!
Beta-Testing -> Try it Out!
My Learnings
Cross-functional Alignment: When making a product decision or prioritizing a feature, it is wise to align with designers and engineers and explain the reasoning behind it.
Leadership Skills: a great startup leader motivates the team to build what they believe in. A great leader also knows everyone’s strengths and allocates tasks accordingly.
Constraint Management: It is normal to face time, budget, and talent constraints for early-stage start-ups. Identifying these constraints early and making feature prioritization is crucial for product development.
